DARREN HALSTEAD

2015 - Current

Jaguar Land Rover

A large portion of my work at Jaguar Land Rover is company secret and cannot be shown on my portfolio.

2013 - 2015

iGrafx

iGrafx Dashboard iGrafx Dashboard Wireframe
iGrafx Dashboards

iGrafx Dashboards allow customers to view many things about their Enterprise Model in one place.

iGrafx Japanese Text Support iGrafx Japanese Text Support
Japanese Text Support

iGrafx has customers all around the world. To better support the cultural needs of our customers I worked to use new CSS3 features to support the appropriate display of native text wherever possible. This also shows some of the responsive design work I did.

iGrafx Placeholder
Enterprise Modelling

The heart of the iGrafx product is enterprise modelling. This is one type of enterprise object page.

iGrafx Placeholder
Web Diagrams

Much of the work done to create an enterprise model also involves diagrams of processes. This is an early design for an web-based diagram editor.

iGrafx Placeholder
Reporting Engine

I designed a system that allowed users to query their enterprise models to generate various reports.

iGrafx Placeholder
User, Group and Role Management system

Administrative users need a way to manage users, groups and security roles. This is part of the system I designed.

AutoBidMaster

AutoBidMaster Mobile Concept
AutoBidMaster Mobile Concept

Mobile is a large percentage of traffic. This was one of the possible solutions under consideration.

Shipping Calculator
AutoBidMaster Shipping Calculator

ABM offers help to users who want to ship the vehicles they win at auction. This shipping calculator will help sell shipping by better showing the value of what the user is ordering.

Parts PDP
AutoBidMaster Parts Product Detail Page

I was asked to come up with what it might look like if ABM were to offer parts to users. This is what I delivered.

Work Samples

Kaiser Sample Kaiser Sample
Job Interview Samples

These are samples I have worked on for potential employers. There were not for Kaiser, but Kaiser was the website I was directed to look at. I started as I sometimes do, with a hand-sketched wireframe.

2011 - 2013

MotoSport

MotoSport Redesign Concept
MotoSport "Storefront" Wireframe

This is an example of a wireframe I created. The wireframe serves as a first step before a high fidelity mockup in many projects. This wireframe is meant to solve issues we found on our "storefront" pages during user testing.

MotoSport Redesign Concept
MotoSport Home Redesign

I designed a new main landing page. The content of the page reflects a new corporate strategy adding focus on generating more unique content.

MotoSport Megamenu Concept
MotoSport Megamenu

We rolled out a new megamenu to help the user find product faster. User tests have shown the menu to be effective.

Blog Category Redesign
MotoSport Blog Redesign

As the company chose to have an increased focus on original content, the blog redesign was started. This design for a blog category page allows for advertising and content discovery.

MotoSport Footer Concept
MotoSport "Enthusiast" Footer

MotoSport has a very niche market. With this footer we're trying to give a more "enthusiast" feel to the website.

MotoSport Mobile

MotoSport Mobile OEM
MotoSport Mobile OEM Shopping Experience

MotoSport Mobile is an ever evolving project. The first version of the mobile site was very basic, to prove the concept. We've continued to upgrade it to add more functionality. This is the OEM product listing page concept.

Mobile V2 Navigation Mobile V2 PLP Mobile V2 Cart
MotoSport Mobile Version 2

The original mobile version of MotoSport was a stop gap measure. Not everyone was convinced mobile was as essential to the business as it proved to be in the year after we launched the mobile site. The redesign was to build upon the success of the first version while adding the functionality we didn't have time to address last year. The examples here are the primary navigation (where orange represents an icon yet to be designed), the product listing page and the cart slider.

MotoSport Return Form Concept
MotoSport Online Return Concept

This was a concept design for what an online returns process might look like. The project was shelved.

MotoSport Optimized Checkout Concept
MotoSport.com Checkout Optimization

I am tasked with increasing MotoSport's ecommerce metrics (primarily conversion rate and average order value). A key component of this is to create a better flowing checkout process. This is my vision for an optimized checkout flow.

MotoSport.com Product Detail Page

MotoSport PDP 2012
PDP 2012

One of my first projects at MotoSport was to design a new product detail page. After working with the key players this is the design we chose. It outperformed the old product detail page in an A/B test and is now live.

PDP Design 2013
PDP 2013

There was a desire among management to create a PDP with more content. This is the concept. It builds on the success of the 2012 version and adds additional value. You'll notice a modified motorcycle selector in the header as well.

2007 - 2011

Motorcycle-USA and Motorcycle-Superstore

Motorcycle-USA Early Phase Concept
Motorcycle-USA Redesign Concept

In my final weeks at Motorcycle-USA I began working on the redesign project for the content side of the business. These were very early phase mockups that went unused after I left.

Superstore Item Multiview Unused Superstore Brands Page
Motorcycle Superstore

The director of user experience was responsible for the overall look of the Motorcycle Superstore redesign. As the junior user interface designer I was responsible for individual pages and site components. The brands page you see below was a design that was never used. The item multiview modal and the mobile site are currently in use.

Mobile Superstore Department Page Mobile Superstore Item Page
Motorcycle Superstore Mobile

I was tasked with designing a mobile version of Motorcycle Superstore that functioned without javascript and had minimal images.

Job Application Job Application
Motorcycle Superstore Application

I designed a new online application for Motorcycle Superstore.