Darren Halstead UI / UX / HTML / CSS / Accessibility

Resumé

Education

Southern Oregon University

June 2007

Bachelor of Arts in Communication: Journalism: Photojournalism

Minor: Applied Multimedia

Work History

InComm Digital Solutions

April 2017 - May 2020

User Experience Designer III

  • Supported design and front end development for software teams in multiple InComm locations.
  • For the Portland office I initiated the development of a React component library as a local NPM package to unify all front end elements across microservices/micro-UI software projects.
  • Began the effort to create accessible user interfaces for customer facing applications.
  • Conducted user research: ideations, interviews and user tests.
  • Created and led a UX Community of Practice spanning multiple InComm locations across the country.

Jaguar Land Rover

May 2015 - April 2017

User Experience Research Lead

  • Led a team of five researchers.
  • Responsible for user research including moderated user tests, occlusion tests, eye tracking and other forms of research.
  • Conducted user tests in a simulated driving environment on future in-vehicle infotainment systems.
  • Handled project ownership, vendor relations and sprint planning.

iGrafx

October 2013 - May 2015

User Experience Designer

  • Lead Designer for of iGrafx Origins, including: enterprise modelling; web diagramming; performance monitoring; application configuration and administration.
  • Introduced user testing to the design and development flow.

AutoBidMaster

June 2013 - October 2013

User Experience Designer

  • Lead UI Designer
  • Increased new user registrations over 22 percent by streamlining the registration form.
  • Create user flows, wireframes and mockups.
  • Analyse usage data from sources such as Google Analytics, create trends and reports.
  • Oversee A/B/n testing efforts.
  • Coordinate off site design team.

MotoSport

December 2011 - June 2013

User Experience Designer

  • Lead UI Designer
  • Analysed usage data from Google Analytics and heat maps to create trends and reports.
  • Brought a data-driven culture to the company that had not existed before.
  • Oversaw user testing.
  • Oversaw A/B/n testing efforts.
  • Increased e-commerce conversion rate through several projects.
  • Designed and launched several important projects: new Product Detail Page, Mobile Site, content driven home page redesign and many more.
  • Helped increase revenue by over 24 percent in my time there.

Motorcycle-Superstore / Motorcycle-USA

November 2007 - December 2011

User Experience Designer

  • Designed user flows, wireframes and mockups.
  • Created HTML and CSS inside the .net framework.
  • Assisted with the Motorcycle-Superstore redesign in the summer of 2010.
  • Designed Motorcycle-Superstore Mobile site.
  • Designed web graphics, banner advertisements, weekly marketing emails as well as in-house projects such as t-shirts and signs.
  • Responsible for in-house product photography as well as motorcycle magazine photography.
  • Started as a graphic designer and was promoted in June 2010.

Skills

Design

  • Interaction Design
  • UI and Graphic Design
  • Information Architecture

Research

  • User Testing (moderated and unmoderated)
  • A/B/n and Multivariate Testing
  • Heuristic Evaluation
  • Eye Tracking
  • Occlusion
  • Web Analytics
  • Card Sorts and Tree Testing
  • Simulated Driving Studies
  • Acronyms! SUS, SEQ, UEQ, TLX