Southern Oregon University

June 2007

Bachelor of Arts in Communication: Journalism: Photojournalism

Minor: Applied Multimedia

Work History

InComm Digital Solutions

April 2017 - current

Senior User Experience Designer

  • Lead UI Designer.
  • Ran all user research: ideations, interviews, user tests.
  • Support design and front end development for all software teams (four to five projects at a time).
  • Initiated the development of a React component library as a local NPM package to unify all front end elements across microservices/micro-UI software projects.

Jaguar Land Rover

May 2015 - April 2017

User Experience Research Lead

  • Lead a team of five design researchers.
  • Worked to deliver the next generation of in vehicle experiences in Jaguar and Land Rover Vehicles. This work is bound by NDA.
  • The Portland, Oregon Jaguar Land Rover Open Source Technology Center is a technology incubator working with groups such as GENIVI, Automotive Grade Linux and select startups.
  • Created wireframes, microinteraction diagrams, interaction architectures and documentation.
  • Ran in-house eye tracking studies and training for UX staff.


October 2013 - May 2015

User Experience Designer

  • Lead Designer for of iGrafx Origins, including: enterprise modelling; web diagramming; performance monitoring; application configuration and administration.
  • Introduced user testing to the design and development flow.


June 2013 - October 2013

User Experience Designer

  • Lead UI Designer
  • Increased new user registrations over 22 percent by streamlining the registration form.
  • Create user flows, wireframes and mockups.
  • Analyse usage data from sources such as Google Analytics, create trends and reports.
  • Oversee A/B/n testing efforts.
  • Coordinate off site design team.


December 2011 - June 2013

User Experience Designer

  • Lead UI Designer
  • Analysed usage data from Google Analytics and heat maps to create trends and reports.
  • Brought a data-driven culture to the company that had not existed before.
  • Oversaw user testing.
  • Oversaw A/B/n testing efforts.
  • Increased e-commerce conversion rate through several projects.
  • Designed and launched several important projects: new Product Detail Page, Mobile Site, content driven home page redesign and many more.
  • Helped increase revenue by over 24 percent in my time there.

Motorcycle-Superstore / Motorcycle-USA

November 2007 - December 2011

User Experience Designer

  • Designed user flows, wireframes and mockups.
  • Created HTML and CSS inside the .net framework.
  • Assisted with the Motorcycle-Superstore redesign in the summer of 2010.
  • Designed Motorcycle-Superstore Mobile site.
  • Designed web graphics, banner advertisements, weekly marketing emails as well as in-house projects such as t-shirts and signs.
  • Responsible for in-house product photography as well as motorcycle magazine photography.
  • Started as a graphic designer and was promoted in June 2010.



  • Interaction Design
  • UI and Graphic Design
  • Information Architecture


  • User Testing (moderated and unmoderated)
  • A/B/n and Multivariate Testing
  • Heuristic Evaluation
  • Eye Tracking
  • Occlusion
  • Web Analytics
  • Card Sorts and Tree Testing
  • Simulated Driving Studies
  • Acronyms! SUS, SEQ, UEQ, TLX