I'm Darren Halstead and that's a toy Tyrannosaurus Rex.

I do User Experience. The Tyrannosaurus is a toy.

This is me.

User experience cannot exist without data; it is measurable, quantifiable and understandable. User experience specialists must be researchers, data scientists, interaction designers, psychologists; they must be ravenous learners who are driven to discover. User experience happens through the scientific method; we observe, theorize, design and study. Our methods are repeatable; our methods generate results.

I am a design scientist: I observe, theorize, design and test. I study the users, I find the reasons behind their behavior and create the best possible experiences for them. I lead teams to craft experiences that drive customer engagement; experiences that have quantifiable results. I am an advocate for the user, driven to understand what they do and why they do it; using the understanding borne from observation to design a better experience, testing my theories through rigorous standards and ensuring the experience presented satisfies the need presented in observation.

User Experience and Web Design

User Experience.

This is what I do. I apply my skills daily to optimize web interfaces, and think of new ways to optimize everything I touch.

Case Studies

Case Studies.

This is how I do it. See how I have brought success to some select projects.

Graphic Design

Visual Design.

This is a tool to do it with. I honed my design skills as a graphic designer during the early years of my career. The techniques I learned have served me well.



This is a skill I have. A hobby and a passion; I found my eye for lighting and composition behind the lens of a camera.